TENFOUR - “A BETTER WAY”
FROM THE HEART AND WITH LOTS OF HATS
Over the years, we’ve grown quite close to many of our clients. TenFour is one of them. When they approached us about creating a film that will explain their service in an in-depth and unique way, we jumped at the challenge and began the creative process with them. After many meetings and amazing lunches, we decided on a narrative style film that would break the mold for ‘splainers as the industry calls them.
The central idea being:
Why not change the dynamic and instead of a narrator pitching the viewer, we wanted the “sell” to be a natural discussion on screen between two close friends. I’m sure we all can think of moments when a friend or family member had suggested something amazing in passing or chimed in with some needed advice when we have hit brick walls. The treatment took on many forms during the scripting phase but in the end, the core thread reflecting that goal remained the same. We were going to tell the story by inviting the viewer into a conversation that was a natural as possible.
When we take on a larger job, we like to go as far as we can to give the clients and the team involved the best possible picture of what we are aiming to create together. Using various CG resources, we laid out an initial storyboard that would assist in that vision. As you’ll see below, some of the final scenes have shifted from that early vision but overall, the scene played out the same way. The better everyone involved can understand the vision and challenges, the better chance we have of staying closer to the original plan.
After assembling the dream team of talent, production crew and TenFour creative partners, we decided on a four day shoot schedule with approx 5 shoot locations. Our leads would take us through an informative journey over the spans of a week (in movie time). Wardrobe was carefully selected to compliment the characters mindset, attitudes, ethos and where they were on their journey at the time. Some small easter eggs in that create some subtext and depth that we’ll let you look for yourself when you watch the video.
BEHIND THE SCENES
Filmmaking is hard work, folks. There’s a feeling you never want to take shortcuts but you always know you can’t have everything you want. In light of that, we like to keep things light whenever possible and make sure everyone is safe, comfortable and having a great time. Because at the end of the day, you get out what you put in and performances shine when your talent knows you have their backs. Kudos to the fantastic team at Tenfour, our clients AND our friends. Without their willingness to take leaps of faith, none of this would have been possible!
TenFour - “A Better Way”
PRODUCTION COMPANY : HOLOGRAM VISUALS
DIRECTOR : CHRISTOPHER YORK
CINEMATOGRAPHER : GREG PAPALCURE
EDIT AND COLOR: HOLOGRAM VISUALS